Purella Superfoods, a part of the FoodWell brand, enters the protein bar market by introducing a new range of products enriched with superfoods.
- The new product line is the brand’s response to the rapid growth of the functional food market. Renowned for its innovative approach and high-quality ingredients, the company continues to strengthen its position as a market leader in the healthy food category.
- As part of an extensive marketing campaign, a trial initiative is being conducted with the goal of reaching 1 million consumers. The products have been available for purchase since July this year, both in retail chains and online.
The Purella Superfoods brand, part of the FoodWell company and renowned for its high-quality healthy food products, has announced its entry into the protein bar market. The new line features four flavor variants, each providing 11 grams of protein along with a dedicated superfood, offering support for both physically active individuals and those focused on a balanced diet and adequate nutrient intake. The new protein bar line was developed based on detailed consumer research, which confirmed their high quality.
A response to market trends.
The protein bars, already available for purchase, are free from preservatives, artificial colors, and GMOs, making them a suitable choice for maintaining a healthy lifestyle. This modern product category is the company’s response to the growing demand for functional foods that combine high quality with nutritional and taste value. The products were developed based on detailed consumer research, confirming their high quality and appeal. Sensory tests revealed that the Purella Protein Vanilla Stracciatella variant received a higher taste rating than the leading vanilla protein bar on the market. Consumers appreciated the complex flavor profile and the pleasure of eating it, resulting in 88% positive reviews.
Entering the protein bar market is a natural evolution for us. Our goal is to provide products that not only taste great but also deliver good energy to our consumers.
– comments Klaudia Szymańczyk, Brand Manager of the Purella brand.
Multisensory flavor variants
Launched in July this year, the line features four flavors: Crunchy Cookie, Vanilla Stracciatella, Caramel Peanuts, and Caramel Brownie. To boost awareness of the new line, Purella is conducting an extensive trial campaign under the slogan “Sharing Good Energy,” aiming to reach 1 million consumers by distributing mini samples of the bars.
The campaign is supported by intensive communication on social media, as well as a street survey video conducted by a popular influencer. Purella protein bars are available both in retail chains and online, in individual 45g packages and in sets.
