life every day
FOODWELL
It is a company with 100% Polish capital and well-recognized brands.
We rely on the experience of Bakalland and the innovative approach of Purella Superfoods
MISSION
Enjoy a healthier life, every day.
VISION
We want to strengthen our strong position in the Polish market to enable global expansion, with exceptional people and products that we are proud of.
VALUES
Integrity
Leadership
Innovation
Collaboration
Knowledge and Learning
Exceptional People
Results Orientation
Quality in Everything We Do
BRANDS
FoodWell ‘s portfolio consists of five leading brands that together form the foundation of our success in the food industry.
Bakalland, Delecta, Purella Superfoods, BeRAW and Anatol – reflect our commitment to providing the highest quality products that meet a variety of consumer needs.
At FoodWell, we focus on continuous development and innovation to ensure that our brands not only meet but exceed consumer expectations. Through strategic management and understanding of the market, FoodWell is constantly raising quality standards, earning the trust of consumers.
Bakalland
Bakalland brand is more than 30 years of tradition, based on experience and passion.
As an expert and undisputed leader in the market of nuts, he wants to actively participate in the lives of Poles, awakening optimism, giving joy in the form of natural and healthy products.
All over the world, the best nuts are searched for, properly selected, processed and composed to best meet the needs of consumers. Bakalland is the most recognizable brand among nuts, enjoying great customer trust and being synonymous with the category.
Delecta
The Delecta brand is a leading player in the market for broadly defined baking and dessert products.
It is a trustworthy brand, believing that preparing simple and tasty baked goods and desserts is a great opportunity to maintain close human relationships.
Delecta – Say it straight from the heart. Thanks to Delecta brand products, consumers can express themselves, feel the satisfaction of always preparing high-quality desserts, and feel the joy of gifting them to their loved ones.
Purella
Purella Superfoods made its grocery debut in 2016 and has quickly become one of the leaders in the health food and superfoods industry.
The brand’s mission is to democratize healthy eating, so it conducts educational activities related to superfoods and healthy lifestyles, and motivates and inspires people to take care of themselves and change their eating habits.
At the heart of the brand are superfoods, plant products with the highest nutritional value, which are also an important ingredient in all the categories in the portfolio: muesli, herbs, shots and supplements.
BeRAW
The BeRAW brand was created in 2017 together with its ambassador Ewa Chodakowska.
It is a brand of healthy snacks: bars, probiotic cookies, smoothies and nut creams. The brand’s key differentiators are simple and pure product composition, natural ingredients and delicious taste, providing pleasure without remorse.
The brand’s products are dedicated to active women. In 2021, the BeRAW Kids brand was established, offering products dedicated to children. BeRAW Kids are products with no added sugar, no palm oil, no artificial flavors or colors.The brand was created to support parents in building healthy eating habits in children and provide an alternative to popular sweetened snacks.
Anatol
Anatol is a long-established brand of cereal coffee, valued for its natural and simple composition, based on a blend of Polish cereals: rye, barley and chicory.
The naturalness of the product is also guaranteed by the traditional method of roasting cereals and chicory, which dates back to 1816.
Anatol brand products delight with their almost artisanal simplicity, composed with the idea of caring for the health and well-being of consumers, offering them the best of nature.
