FoodWell and BeRAW introduce a new addition to their portfolio.
- Available on the market since June this year, the BeRAW Crunchy Peanuts & Caramel bar strengthens its position in the healthy sweets segment.
- The BeRAW brand, created in collaboration with popular fitness trainer Ewa Chodakowska, combines experts in healthy living with modern product solutions.
- Growth in the nutritious snack segment is driven by the increasing popularity of sugar-free products that combine excellent taste with health benefits, meeting the expectations of modern consumers.
The dynamic growth of the healthy sweets market is driven by the increasing popularity of products that combine excellent taste with health benefits. Consumers are increasingly choosing sugar-free snacks, presenting challenges for traditional sweets manufacturers while creating opportunities for modern brands. One such brand is BeRAW, owned by FoodWell, created in collaboration with renowned fitness trainer Ewa Chodakowska. For years, BeRAW has been a key player in the healthy products category, and now it takes a step further with the introduction of the new CRUNCHY line, whose flagship product is the Crunchy Peanuts & Caramel bar. This bar stands out with its combination of three ingredients: crunchy peanuts, sweet caramel, and milk chocolate—all without added sugar.
Healthy indulgence as a response to consumer needs.
– BeRAW Crunchy Peanuts & Caramel is the first bar from the new CRUNCHY line we planned as part of this year’s innovations. We created a bar that embodies the essence of BeRAW—Healthy Indulgence. Our goal was to develop a product that not only delivers exceptional taste experiences but also aligns with the growing trend of mindful eating. The new bar is the perfect choice for health-conscious consumers who don’t want to compromise on the pleasure of eating. – says Artur Gajewski, Marketing and R&D Director at FoodWell. “An increasing number of health-conscious individuals are now opting for healthier alternatives over traditional sweets, presenting new challenges for food producers. Bars must not only taste good but also meet high health standards. The new BeRAW product not only satisfies hunger but also fulfills the desire for the pleasure of eating. The lack of added sugar makes it an ideal choice for those watching their figure, athletes, and anyone leading a healthy lifestyle. The brand plans to launch additional bars in the Crunchy series.”
